🔗 Share this article

TikTok is introducing a new feature that allows them to lessen the quantity of artificial intelligence-produced content appearing in their streams. This step comes as the company announced that it now features in excess of 1 thousand million AI videos.

Pilot Phase and Launch

This change is being tested over the coming weeks before a global release. This advancement aligns with a rise in content created by AI, fueled by emerging content generation software.

AI Proliferation Online

Recent reports that approximately 10% of the most rapidly expanding channels on a popular video site exclusively feature content made by AI. A considerable share of this material is considered low-quality AI content, a term for inferior, mass-produced content that is frequently illogical or surreal.

Based on user feedback that numerous viewers like content made with AI tools, ranging from digital art to educational videos, and we aim to give people the ability to increase or decrease of that, according to their own preferences,” stated a platform representative.

AI on the Platform

TikTok disclosed that there are currently 1.3 billion videos on its app tagged as artificially created. Overall, over 100 m pieces of content are submitted to the platform each day, making clips made by AI a minor part of its overall inventory.

User Control Features

Users will be able to decrease or raise the level of AI-generated videos they watch by opening the content preference setting in the application and selecting “AI-generated content”. Further subjects that can already be adjusted under the setting cover news, clothing, cosmetics, and dance.

AI Disclosure Rules

Its policies oblige content makers to identify “realistic” AI-made content, and it forbids malicious deepfakes of public figures or emergencies. Any believable AI-generated clip that is not labeled can be taken down under its user guidelines.

In addition, the app will from now on attach an “AI-made” tag to content made using its built-in AI features, or detected by an industry-wide initiative for identifying artificial media. This measure is designed to help prevent users from attempting to bypass the tagging system.

Responsible AI Funding

TikTok is furthermore launching a two million dollar AI literacy fund for experts and groups to create informative material about using AI responsibly. This project will support educational bodies specializing in educating programming and robotics.

Moderation Strategy

The platform has defended its moderation strategy, during discussion over plans to cut jobs for numerous review team members in the United Kingdom. It is set to eliminate a significant number of roles in its trust and safety division in its British office, with labor groups and internet security professionals voicing alarm that humans are being replaced by automated systems.

A trust and safety lead stated that staff-based oversight would remain essential, but automated tools can protect employees by filtering out the most distressing content ahead of it gets reviewed by people. TikTok announced a notable drop in disturbing and violent content handled by content reviewers over the previous year due to the use of its AI tools.

It is vital to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is making a difference work at speed.”